Ramping up its focus on travel, internet search giant Google will launch its new product Google Trips in India this week. In Addition, it will be available on ios and android and will work even without the internet, requires users to have Gmail accounts through which it can cull out information on trips such as flight tickets and hotel reservations, and can plan itineraries around it.
At first Eric Zimmerman, director, product development at Google told ET that the company has introduced other new products like Google Destinations and Plan A Trip this year and the focus is being mobile first. There was a 50% increase in travel-related searches on mobile phones for Google last year.
“We really need to be first for mobile. So a lot of our product design is mobile first. It’s about less typing more tapping. Google Trips can learn from email confirmations on flight and reservation details on Gmail about what trips users are going to take. In the app it will create a trip and you can download useful information. Users can go through the information on the plane and they don’t need a SIM card card or wifi networks,” said Zimmerman.
Zimmerman said in the travel space, Google has been adding some new messaging applications that have Google assistance built into it. “We have been building travel cases to add into it. We will be adding more and more useful things for travelers,” he said.
In March 2016, Google introduced Google Destinations which provides structured results for trips and vacations. “If you search for a country or a city with the word destination, you will get all the information you need about a destination in one place. Plan A Trip allows users to use our core flight data and technology to summarise what a trip would cost. Users can tap on a plan a trip tab and can see the best time to travel costs,” said Zimmerman.
Above all, “When people want to buy something in the travel industry it’s really hard to make that purchase at times because of multiple details. People just drop off at times. In any case use all the existing data for Google users to execute that booking. We’re just making it easier as it takes very little information to complete the booking. As a result users it becomes easy and partners like it as conversion rates are very high. We have partnered with airlines, online travel agents and suppliers covering around 170000 hotels,” said Zimmerman.